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A Global Textile Trend Switching to Organic Clothing

The global textile industry is shifting gears. In the past few years, there has been a steady increase in the number of people who are switching to organic clothing. This is due to the growing awareness of the harmful effects of chemicals used in conventional textile production.


In Europe, the organic cotton market is expected to grow from EUR 1.6 billion in 2019 to EUR 3.1 billion by 2024, at a CAGR of 14.0%, according to a new report by MarketsandMarkets. The increased demand for sportswear and athleisure is one of the major factors driving the growth of the organic cotton market in Europe. Moreover, the implementation of stringent environmental regulations is expected to fuel the market growth during the forecast period. However, volatile raw material prices are expected to restraint market growth during the forecast period.

The sportswear segment is projected to grow at the highest CAGR during the forecast period

The sportswear segment is projected to grow at the highest CAGR in terms of value during the forecast period. The rising demand for functional and technical apparel among athletes and fitness enthusiasts is leading to an increase in demand for organic cotton-based sportswear. Moreover, several sports associations such as FIFA have implemented environmental regulations regarding sulfur content in synthetic fibers, which is another factor that is projected to propel the growth of this segment during the forecast period.

North America

While Europe has been the main driving force behind the growth of the organic cotton market, North America is not far behind. In fact, the United States is the second-largest producer of organic cotton in the world, behind Turkey. 

The global organic cotton market is expected to reach USD 25.11 billion by 2025, according to a new study by Grand View Research, Inc. The growing trend of eco-friendly and sustainable apparel among consumers is a key factor driving the demand for organic cotton.

Organic cotton is grown without the use of harmful pesticides and herbicides. It is a more sustainable option than conventional cotton, as it requires less water and energy to produce. Additionally, it helps to support local farmers and economies. 

There are a number of reasons why consumers are switching to organic clothing. Firstly, it is better for the environment. Secondly, it is more comfortable to wear as it is made from natural materials. Thirdly, it is often seen as a more ethical choice, as organic farmers are paid fair wages and working conditions are generally better than those on conventional cotton farms. 

A number of major fashion brands have already switched to using organic cotton in their products, including H&M, Adidas, Nike, and Gap. As consumer awareness of the benefits of organic cotton increases, it is likely that more brands will make the switch in the future.


Organic cotton is grown in many countries around the world, with the majority of production taking place in India and China. Turkey, Peru, and the US are also major players in the organic cotton market. Asia is home to almost 60% of the world’s population and consumes more than half of the world’s textile products. The rise in affluence across Asia has led to a sharp increase in demand for organic cotton clothing.

India is the world’s largest producer of organic cotton, accounting for around 36% of global production. The country has more than 2 million farmers growing organic cotton on 1.5 million hectares of land. India is also the largest exporter of organic cotton, with a share of 43% of the global market. Turkey is another major producer of organic cotton, with a market share of around 10%.

The future of organic clothing ft. Madhusudan Group

The increased awareness of the dangers of toxic pesticides and herbicides has driven the demand for organic clothing. Consumers are becoming more conscious of the impact of their clothing choices on the environment and are demanding garments that are made with sustainable methods. 

The Madhusudan Textile group is at the forefront of this trend, producing high-quality organic fabrics that are gentle on the skin and earth-friendly. With a commitment to social responsibility, Madhusudan is leading the way in sustainable textile production and paving the way for a more sustainable future.

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